Retailers and large organisations use the Internet to search for products and best deals - they know what they want and are happy to shop around.
Are you wholesaler or cash & carry trader?If you are and you currently don't have a website then you could be missing out on extra revenue / extra outlet. It is not enough to just advertise in trade magazines. You need to show that you are a major player and having a website is a powerful way to boost your image.
Web presenceAt a minimum wholesalers and cash & carry traders should find dedicated local directory (such as Dockland Business Directory) that gives them a dedicated webpage with extra information such as company logos, brief description of the store, opening times, how to locate them and other store branches. If a local directory doesn't exist in your area, Articulan (with the consensus of other businesses) maybe able to setup a community or new local directory website.
New website or revamped websiteGoing up from a general web presence, wholesalers and cash & carry traders should look to investing in a new dedicated website or if you already have one, you should ensure that it is kept up-to-date. Remember new website systems can now help you collect information about your potential customers as well as being able to integrate to your existing internal systems such as your accounts package or customer relationship system.
Ecommerce systemsFinally, you should consider whether a full blown e-commerce is right for your business. Even at this level there are various options. You could look at just providing online offers, online catalogue, your top 100 products or a full online shop. Articulan can design and put together new websites for any wholesaler or cash & carry trader and will help you at every stage.
Listed below are just some of our wholesalers and cash & carry traders websites
|
 |
Primemark Restaurant Equipment
Primemark asked to create a new micro site for their catering and restaurant equipment products. This involved web design, product export from main site and import into new site, SEO/SEF and Meta Tag solutions. |
92 |
 |
Primemark
Articulan were initially asked to look into modifying payment systems. This led to integration of online store sales into their existing telesales systems. |
89 |
|
|
|
|
|