The general public use the Internet as an information source when shopping locally for products and services. The Internet may even be surpassing newspapers as a local shopping information resource.
Retail outlets missing outRetail outlets that do not have a website or web presence maybe losing out in more ways than one. The majority of retailers have listed themselves in the yellow pages or other online directories but these tend to just list the name, address and telephone number.
Web presenceAt a minimum retail outlets should find dedicated local directory (such as Dockland Business Directory) that gives them a dedicated webpage with extra information such as company logos, brief description of the store, opening times, how to locate them and other store branches. If a local directory doesn't exist in your area, Articulan (with the consensus of other businesses) maybe able to setup a community or new local directory website.
New website or revamped websiteGoing up from a general web presence, retail outlets should look to investing in a new dedicated website or if you already have one, you should ensure that it is kept up-to-date. In addition, new website systems can help you collect information about your potential customers and integrate it with your existing internal systems such as your accounts package or customer relationship system.
Ecommerce systemsFinally, you should consider whether a full blown e-commerce is right for your business. Even at this level there are varying options. You could look at just providing an online offers, an online catalogue, your top 100 products or a full online shop. Articulan can design and put together new websites for any retail site and will help you at every stage.
Listed below are just some of our retail websites
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J-Bees
Fully customised e-commerce website created and designed for this No.1 Urban Street Fashion Store - specialising in urban clothing and footwear.
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Profile Vision
An electrical store specialising in Plasma and LCD televisions based in Leicester. With over 25 year’s experience, Profile Vision offers the best customer service. Articulan developed this online store within 4 weeks. |
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